Creativity gives birth to creation. The discovery of atom, gravity and all the ground-breaking inventions were made from creativity. People who dare to think out of the box have questions and reasons for every aspect they observe in their life. It is easy to follow the herd what takes real courage is to stand out. There have been different platforms which showcase uniqueness and talent. Among these numerous platforms, photography is one such field which requires dedication, consistency and patience to bring out the hidden talent in front of people. Yes, the camera can be a creative tool. It holds the power to transform minds and leave people dumbstruck only with the help of one click. Some photographers have created history through their photographs. But did they achieve this in a day? No, never. It took them years, months, days and hours of practice to get their photographs groomed up which can leave a long-lasting impression on the audience.
Considering this powerful medium of creation, I am presenting before the fellow readers and audience my book “Temptation”. The temptation is an infinite trap which pulls everyone towards it. We humans being the superior living beings have the highest level of the temptation of all the creatures. The temptation for food, clothes, cars, luxury, lifestyle, gadgets etc. is a never-ending list. There is not a single person who is not tempted by anything. Even the holy bible narrates the tale of temptation were Adam and Eve were lured into the trap by the demon. There is always an urge behind every action and one can’t let it go unnoticed.
The theme for this book is ‘seduction’. The chapters include in this book are the most common elements which lure people towards them. Through photographs, an intense desire is being created which will be very tempting and attractive for the audience. There is always a beginning for something even an emotion. Similar way the beginning of the arousal for temptation too starts with small gestures, desires and action. There is a middle ground between the intense and less intense and that has been showcased in the book. The beginning of temptation and the real urge towards a particular subject has been balanced in the book. All the 13 chapters are selected in such a way that the audience will get desires to own it.
The book will be interesting for the audience because they can relate their emotions with these photographs. They will find a common desire within this book which they can’t re-sist. This is how marketing works. Lure the audience into the vicious trap and never to let them leave it. This trick is used by most marketers to tempt their clients. This book is an example of how temptation works in reality and how people subconsciously get attracted to the trap forever
About the Author
Photography for me is a different realm. This field opened doors for me which I didn’t even imagine. It was like an escape through reality and reliving the memories which have inspired me. Photography helped me to develop my own identity where I can communicate with millions through my photographs. I strongly believe that “Photography should be a medium to communicate and portray the art with creativity and dedication before the public”. Nothing comes easy and smooth is what I learned as a photographer. Capturing a good frame requires a huge amount of dedication and love towards your work. For me, this platform is the most ideal one where I can portray my true abilities.
Ajoy Joseph, Ernakulam, Kerala
All the photos and text in this post are copyright of Ajoy Joseph, Creative Hut Institute of Photography. Their reproduction, full or part, is forbidden without the explicit approval of the rightful owners.